“American noise pop” the second cousin of noise rock
incorporates white noise, electro feedback, or a mix of two with traditional
pop music instrumentation. American noise pop is the halfway house between the
points that are avant-garde and bubblegum. Sonic Youth is the front running
example of said genre and festivals such as the San Francisco Noise Festival
are increasing in popularity, steadily since 1994.
Emerging from this grey area of white noise comes Sleigh
Bells.
I am a fan. And then I am not a fan. This music is like a
fair-weather friend, great somedays and then drives you to the bottle the next.
I suggest that you challenge yourself to plug in, zone out, and decide for
yourself if you are a lover or hater of all that is Sleigh Bells. Sleigh Bells have been featured on Primetime television shows as performers such as Saturday Night Live and have been included in the Gossip Girl series. Even with such huge accomplishments under their belt, they are still flying under the radar and a force to be reckoned with.
The Web Presence of SB:
When you are in need of a Sleigh Bells fix, this is the
sight for you. No nonsense. No ads. No confusing drop down menus and scrolly
bars. The home page offers access to the SB shop, SB youtube account, SB on
iTunes and SB tourdates. You have the option to get to their Facebook or
Twitter. Simply stated, this is the ultimate Portal for all things Sleigh Bells.
As a Marketing student specializing in Social Media
Marketing, I find this twitter feed extremely interesting. Sleigh Bells have
39,277 followers yet have not said a single thing! Call it a cult or tweet
anticipation, this proves that creating a strong branded musical group can lead
to numbers of fans of .. nothing? This sight is also a way to connect to Sleigh
Bells Official Website, reignofterror.tv.
Soundcloud is a great site to hear new music and more
importantly playlists. Users connect with friends and post their original
music, mix tracks, or simply complie playlists. This website is particularly
interesting because users can post comments throughout a song. These comments
are quite interesting to read, and often times give insight into related music
or inspires readers to explore ideas that they may not have otherwise.
"Click click saddle up see you on the moon then
And all alone friend
Pick up their phones then
Ring ring call them up
Tell them about the new trends"
-Sleigh Bells, Rill Rill, 2010